All-In or All-Risk: What the FTC’s Pricing Enforcement Means for Your Powersports Dealership - Motorcycle & Powersports News
The FTC is intensifying enforcement of all-in pricing rules for powersports dealers, requiring that advertised prices include all mandatory fees (except taxes, title, and license). This follows the CARS Rule and targets deceptive pricing practices, including hidden add-ons and doc fees.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. All powersports dealers (franchise, independent, BHPH) and F&I managers should confirm how it applies to their specific situation before acting. There is a time constraint attached: Immediately – FTC has already issued penalties and consent orders. No grace period.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC is actively enforcing that advertised prices must be 'all-in' – including all mandatory fees (e.g., dealer prep, freight, doc fees) – and that optional add-ons (GAP, warranties) cannot be presented as mandatory or hidden in financing.
Who it affects
All powersports dealers (franchise, independent, BHPH) and F&I managers
What you must do
Review all advertising (online, print, in-store) and sales scripts to ensure no mandatory fees are omitted from the total price. Remove any language that implies add-ons are required. Update F&I menu disclosures to clearly separate optional products.
Deadline
Immediately – FTC has already issued penalties and consent orders. No grace period.
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Aforeworn watches Auto Dealer F&I Compliance around the clock and alerts you the moment a rule moves — with a plain-English brief on what to do.
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